Adapting to Trade Shifts: Mercery’s Strategic Move to Thailand

On May 12th, following a weekend of intensive negotiations in Geneva, the U.S. announced a temporary reduction in the “reciprocal” tariffs imposed on China last month—from a steep 125% down to a more manageable 10% for the next 90 days.

However, this reduction should not be mistaken for a full policy reversal.

Many earlier tariffs from both sides remain in place. Notably, a 20% U.S. tariff introduced by former President Donald Trump remains active, aimed at penalizing China for its role in producing ingredients used in fentanyl. While the overall tariff burden is still significantly higher than it was before Trump’s return to office in January, the current relief provides a short-term breather. For now, China will face the same 10% tariff as other countries—at least temporarily.

As global trade policies continue to shift, jewelry brands are grappling with mounting challenges. These fluctuating import duties are squeezing profit margins and forcing retail prices upward—putting both consumer trust and market share at risk.

We recognize the importance of maintaining competitive costs without sacrificing quality or design. In response, we’ve taken strategic steps to better support our global clients: we’re proud to announce the launch of our new jewelry manufacturing facility in Thailand.

Why Thailand? A Strategic Move for Our Clients

Our Thailand factory was established to provide a future-proof solution to the challenges posed by tariffs and rising costs. Here’s how this new facility empowers your brand:

Tariff Reduction & Sourcing Advantages

•   Lower U.S. Import Duties: Shipments from Thailand (with compliant Certificate of Origin) benefit from reduced tariffs compared to Chinese-made goods.

•   Bonded Zone Production: Our duty-free manufacturing processes further minimize costs.

•   Local Gemstone Sourcing: Thailand is a global hub for crystals and colored gemstones, allowing us to source high-quality materials at competitive prices.
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Logistics Optimization: Seamless Shipping to the U.S.

•   Pre-Cleared Documentation: Avoid customs delays with properly prepared, compliant paperwork—cleared in advance to ensure smooth and timely delivery.
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Reliable Production with Continuous Innovation

•   Consistent Capacity: With reduced tariff pressures, our Thailand factory ensures stable, scalable production to meet demand.
•   Creative Excellence: Our design team continues to deliver fresh, trend-driven collections, leveraging our expertise in fine jewelry craftsmanship.